Health insurance company
A procedure cost guide that grew from zero to 153,000 organic visits a month
Procedure cost guide, built as a subdomain
The client sells health insurance built around transparent pricing. We built and host a subdomain of programmatic pages that answer what a procedure or visit costs, by procedure, by state and by city, each with a clear path to a quote. It crossed 10,000 monthly visits in month 11, 34,000 in month 24, and peaked at 153,000 in month 41.
153,000peak organic visits per month, month 41 after launch
48,900ranking keywords at peak
94%of the company's total organic traffic that month
$363,000monthly traffic value at peak
How it works
- Four page templates from one data set: visit cost, procedure cost by state, state and city pages, and plain-language FAQs
- Every page answers the price question in the first screen, so featured snippets and AI engines can quote it
- Internal links from each procedure to its state pages and back, so the whole cluster ranks together
- The same pages double as landing pages for paid search on cost-intent keywords, with the quote call to action above the fold
Pages that rank, and what people typed to find them
…/c/dermatologist-visit-cost
“how much is a dermatologist visit”…/ts/carpal-tunnel-surgery-cost-by-state
“carpal tunnel surgery cost”…/ts/breast-reduction-surgery-cost-by-state
“breast reduction surgery cost”…/ts/annual-physical-exam-cost-by-state
“physical exam cost without insurance”
Consumer DNA testing brand
A last-name discovery section that went from zero to 314,000 organic visits a month in nine months
Last-name discovery section, built as a subdomain
The client's core product is a DNA kit. We built and host a discovery section of last-name origin pages that captures people researching their family name, then introduces the kit as the natural next step. It passed 100,000 monthly visits in month 5 and peaked at 314,000 in month 9.
314,000peak organic visits per month, month 9 after launch
205,000ranking keywords at peak
9 monthsfrom first page indexed to peak
$128,000monthly traffic value at peak
How it works
- Programmatic last-name pages generated from name-origin data, one page per surname, with a hub that ranks on its own
- Each page leads with the name's meaning, origin and ethnicity, the questions people actually type
- A direct path from the surname page to the ancestry kit, measured as a conversion
- Built to be crawled efficiently: clean URLs, no duplicates, strong linking from the hub, index managed deliberately
Pages that rank, and what people typed to find them
…/last-name/Gutierrez
“gutierrez”…/last-name/Belsky
“belsky name meaning”…/last-name/Toscano
“toscano last name ethnicity”…/last-name/Schneider
“schneider last name origin”
Figures are Semrush estimates for US organic search at each project's peak month. Traffic value is what the same clicks would cost in Google Ads. Client names withheld under our agreements; references available on request.