Text is the fastest largest paint
Put the headline on a solid background and let images load after. Core Web Vitals follow.
Ship less JavaScript
Every library is a tax on every visit. If a feature can be HTML and CSS, it is.
Reserve space for everything
Images, embeds and fonts get explicit dimensions, so nothing moves while the page loads.
Load third parties on demand
Chat, captcha and tag scripts wait for an interaction. They never block first paint.
Audit templates, not pages
Fix the pattern once and a thousand pages improve. Page-by-page fixes never finish.
Measure in the field
Lab scores are a guide. Real-user Core Web Vitals in Search Console are the truth.
What we deliver for Web optimization
The concrete work behind these principles, on the Services page.