Content
Category/ Competition
On-Page/ Technical
Content
Internal/External Linking
PROVIDE SPECIFIC, ACTIONABLE SEO INSIGHTS & RECOMMENDATIONS
Category/ Competition
- Categorize industry specific content
- Determine & monitor market share
- Determine & monitor rank position
- Determine SEO traffic break-down by content type for each competitor
- Prioritize, generate and optimize content opportunities based upon opportunity gaps
On-Page/ Technical
- HTML Analysis Optimize URL, title, meta description, H1 tags, Image Alt, Canonical tags, hreflang, schema, etc.
- Web Server Configuration Redirects (301, 302, etc), Error pages (404)
- Crawl Analysis GoogleBot Crawl Analysis & Monitoring Robots.txt, Meta Robots XML Sitemaps
- Google Search Console
- Page Speed Analysis and monitoring
- Mobile Friendly Analysis & Monitoring
- Determine and prioritize new content opportunities Leverage Google Autocomplete queries Leverage competitive content gap analysis
- Tune existing content pages to maximize traffic Expertise, Authority, Trust (EAT) Keyword Density Analysis (KDA) enhancement naturally
- Content Siloing, Regrouping, & Creation
Internal/External Linking
Internal Linking
- Optimize internal link juice flow Footers/header navigation Bread crumbs, HTML Sitemap Virtual silos
- Optimize link anchor text, alt text, titles
External Linking
- Develop Link Magnets designed acquire High DA Links
- Identify and target contextually relevant link hubs
- Optimize Press Releases & BD/Partnership Links
- Disavow Link Farms and other shady links